When I started making foods to sell, I was very aware that my prices might seem quite high. However, I hoped that once people had tasted them, they would agree that they were worth it!
Balancing the cost of the ingredients and the selling price has always been tricky. In the same way that supermarkets have loss leaders, I have one or two products that my percentage mark up is greater than others. But then I must add in the increased gas and electricity bills, the cost of packaging and something for my time as well as the cost of the ingredients.
By buying jam jars in bulk, I can keep the unit cost down but I have to store both the empty and full jars. I make all the biscuit packaging so it fits the biscuits I make – so when I am baking for the local Farmers’ Market, I also have to allow extra time to weigh, pack and label all the biscuits I have made.
I try to use the best quality ingredients I can afford as I believe flavour is so important. I always use organic free range eggs and organic flour, and cakes and biscuits are made with either butter or an olive oil spread. When possible, I pick fruit at a local farm to make my chutneys and jams. Other ingredients like dried fruit and nuts are bought regularly so they are always fresh. I know I could buy cheaper elsewhere, but I want my foods to taste good.
I have also invested in better quality baking tins, a new hand mixer, triple tier cooling racks and loads of baking parchment – ready cut discs are an essential when I am baking in bulk! My trusty Rayburn is great for cake baking but I can’t fill the oven too full as it affects the cooking time. I still have my electric cooker but I rarely use it as I think it dries cakes out too much. My next investment will be a banner to use at Farmers’ Markets and maybe a gazebo and table (although I need to sell a few more cakes and biscuits to be able to afford those!).
I am in this business because I enjoy cooking and I enjoy making foods for others – even when I am finishing labelling biscuits at 2am before a Farmers’ Market!
I hope that you enjoy eating them!